We build AI that does the work.
start23 is a software company in Amman. We build AI that takes real tasks off people's plates, and we build it properly: shipped, supported, and honest about what it does.
Two ways we work.
Replai
An AI chatbot for any business, live across six channels in any language. It books, sells, captures leads, and answers, then logs everything to one dashboard. What most businesses need, ready to go.
Custom builds
When an off-the-shelf product isn't the right shape, we build the AI agent that is. Plugged into your tools, tuned to your voice, scoped and priced up front. One project at a time.
What we stand for.
Shipped, not promised
We'd rather show you something working than talk about a roadmap.
People first
Built for the owner behind the counter, not the engineer behind the screen.
No smoke, no jargon
Plain language, real demos, and prices you can see before you ask.
Honest by default
Our AI says it's an AI. We say what a product can and can't do.
Details matter
A reminder that lands, a language that matches: the small things are the product.
Fewer things, done right
We'd rather do a handful of things properly than a hundred halfway.
Built in Amman.
We're a registered software establishment in Jordan, working with businesses across the region. A small team, close support, and a real person on the other end. Founded by Mohammad Al-Jonaidee.
Want to work with us?
Try Replai, brief us on a custom build, or just say hi. We reply fast.