العربيةGet a free call

About start23

start23 is a software and AI studio in Amman, Jordan. We build custom software, websites, mobile apps, AI agents and automation, and do SEO, for businesses that want technology that actually does the work.

Get a free callExplore services

Founded by an engineer who ships

start23 was founded in Amman in 2026 by a software engineer who builds across the whole stack: interfaces, backends, data, AI and the infrastructure that runs them.

Search work is led by the studio's own SEO specialist, a partner in start23, who has worked on search for international and regional brands. Software and SEO are both done inside the studio.

start23 started with AI. Before taking on client work, the studio designed and built a complete multi-channel AI platform in-house, from the backend and the AI agents to the bilingual dashboards. Every client project gets that same standard.

What we crossed out.

Why work with start23: the direct line of a freelancer, with the accountability of a registered business.

  1. Account managers

    You talk to the person who builds it.

    The engineer on your first call is the engineer in your code. Nothing gets lost on the way.

  2. Hourly meters

    The price is written before the work starts.

    A fixed quote and a written scope, so the job can't quietly grow.

  3. Arabic as an afterthought

    Arabic is drawn in from the first line.

    Right-to-left layouts, real Arabic type, and AI that understands Jordanian dialect.

  4. A site nobody finds

    Built to be found.

    Fast pages, clean structure, and search work led by our own SEO partner.

  5. Technology that locks you in

    Tools your next developer will thank us for.

    Next.js, React, Python, PostgreSQL. Proven, and anyone can pick them up.

  6. Disappearing after launch

    We're still here after launch.

    We launch it, hand it over and keep it running. Monthly care, cancel any time.

How we work

  • Plain language

    No jargon and no inflated proposals. You always know what we're building and why.

  • Honest scoping

    If something isn't worth building, we say so, even when it means a smaller project.

  • Quality you can see

    Fast, accessible, bilingual work, held to the same standard as this website.

  • Long-term care

    Software needs looking after. We stay on to keep it running.

The proof is this page.

We care about the parts nobody checks. So check them: every number below is measured live, in your browser, right now.

Live, this visit

n/a

for this page to reach you

Google counts under 800 ms as good.

fps

frames a second, on your screen

trackers loaded

cookies left behind

dots on this page, drawn live

Company details

Name
start23
Founded
2026
Based in
Amman, Jordan
Works with
Businesses across Jordan and clients abroad
Languages
Arabic and English
Activity
Design and development of computer software and systems
Legal form
A registered sole establishment, on its way to becoming a company
Who you'll talk to
The founder who builds it, and the partner who runs search

Your turn. What are we building?

Tell us what slows your business down. After one free call, you'll know what's worth building and what it costs.

Get a free callWhatsApp us

We reply within one working day, Sunday to Thursday.