Business automation and AI workflows in Jordan
The invoice went out. Nobody typed it.
start23 automates the repetitive work that eats your team's week. We connect the tools you already use, such as WhatsApp, Google Sheets, email, accounting and CRM systems, and add AI where it helps, so routine tasks happen on their own and nothing slips through.
Business automation that takes the busywork off your team
Orders, invoices, reminders and reports that run on their own.
Copy and paste is the most expensive job in your company.
Typing the same order into three tools, chasing payments by hand, building the same report every Thursday. It is slow, it is boring, and it is where the mistakes come from.
Your tools, working as one line.
A new order creates the invoice, updates stock and confirms with the customer. Reminders go out on time. Reports build themselves and land on your phone.
We connect what you already use.
We find the steps your team repeats, connect your tools through their APIs, add AI where something needs reading, and build in alerts so nothing fails silently.
What it does
- A WhatsApp message becomes an order by itself.
- Stock goes down the moment it sells.
- The invoice and the driver, sorted in seconds.
- The customer hears back before they put the phone down.
- It only asks you when a person is needed.
A made-up shop selling argan oil, to show one order running from a WhatsApp message to the driver by itself. Every name and number is part of the concept.
The repetitive work runs by itself, and only tells you when it matters.
McKinsey estimates that today's technologies could automate activities that take up 60 to 70 percent of employees' time. The work your team repeats every week is the first place to win it back.
What we automate
Automation is for you if
- Your team copies data between apps by hand.
- Invoices, reminders and follow-ups get forgotten when things get busy.
- You spend hours every week building the same report.
- Growing means hiring more people to do the same repetitive tasks.
At a glance
- Best for
- Teams that copy data between tools or chase the same follow-ups every week
- Pricing
- Fixed quote after a free 45-minute discovery call
- Timeline
- Set in your quote, with each automation live as soon as it's tested
- Languages
- Arabic and English
- Based in
- Amman, Jordan. Working across Jordan and remotely
Last updated: How pricing works
How a project works
No surprises. You know the price, the scope and the progress at every step.
See how pricing worksFree discovery call
One 45-minute call to map what you need. You leave with a clear scope, even if you don't go ahead.
Fixed quote
A fixed price and a written scope before any work starts. No hourly meter.
Build in the open
Short cycles with working progress every week. You watch it take shape, never a black box.
Launch and care
We launch, hand over and keep it running. Optional monthly maintenance, cancel any time.
Common questions
FAQs
What can be automated?
Most repetitive, rule-based work: data entry, order processing, invoicing, reminders, follow-ups, reports and moving information between tools. With AI we can also handle messages and documents that used to need a person to read them.
Which tools can you connect?
Anything with an API or a structured export: WhatsApp, Google Workspace, Microsoft 365, email, e-commerce platforms, accounting and CRM systems, and your own databases.
Do I need to replace my current software?
Usually not. Automation works best when it connects what you already use. We only suggest replacing a tool when it genuinely can't do the job.
What happens if an automation fails?
We build in checks and alerts, so if something breaks you hear about it immediately instead of a week later. Under a maintenance plan, we fix it for you.
Other services
Custom software
Tomorrow's already being sorted.
Websites & web apps
Someone's still looking for you.
Mobile apps
It's already in their pocket.
AI agents & chatbots
A question at 3am. Answered before they put the phone down.
SEO, GEO & AI visibility
Before coffee, they've found you.
Your turn. What are we building?
Tell us what slows your business down. After one free call, you'll know what's worth building and what it costs.
We reply within one working day, Sunday to Thursday.