Our work

Recent work

Three real products we've worked on. We'll walk you through any of them on a call.

A website

baseltayyan.com
baseltayyan.com. A national physique champion needed a site that hits like he does.
baseltayyan.com

baseltayyan.com

A national physique champion needed a site that hits like he does.

The public face of Basel Tayyan's coaching: iron that loads as you scroll, Arabic and English at their own addresses, and a short intake quiz that puts every new client straight into his system.

  • Designed and built by start23, start to finish
  • Live, in Arabic and English
  • 3D iron that loads with the scroll
  • Intake quiz wired to the coaching platform

A web app

Rackd. Behind that site, his whole business runs on software we help build.
Rackd

Rackd

Behind that site, his whole business runs on software we help build.

Basel runs his leads, clients, programs, messages, calendar and money from one place. His clients log every set, meal and check-in from their phones, in Arabic or English.

  • AI drafts each program. Nothing reaches a client until the coach publishes it
  • Card payments, reminders and push notifications
  • About 4,300 automated tests. 895 commits since June

Screens show made-up people and numbers.

Our own product, a web app

Life Builder. And one we made because we wanted it to exist.

Life Builder

And one we made because we wanted it to exist.

A life planner you play. You say what you want in your own words, an AI coach researches it for your country and shows its sources, and a pixel hero climbs a tower as you do the work.

  • AI coach that cites its sources
  • A hero that levels up with real work
  • A whole pixel world, drawn for it

Your turn. What are we building?

Tell us what slows your business down. After one free call, you'll know what's worth building and what it costs.

We reply within one working day, Sunday to Thursday.