AI development company in Jordan
AI that works inside a business.
start23 is an AI development company in Amman, Jordan. We design, build and run AI that works inside a business: chat agents built on large language models, voice agents, speech to text, text to speech, and retrieval (RAG) systems that answer from your own documents and data. In Arabic and English.
The AI we build
Six kinds of work in one studio. Each is built around your data and your rules.
Ask this site a question.
It searches every answer on this site, right here in your browser, and shows you where it found it. If the answer isn't here, it says so.
This is the part of an AI system that finds the right document. We build it over your own files, with a language model on top to write the reply.
How we build AI you can trust
Where AI earns its place
How a project works
No surprises. You know the price, the scope and the progress at every step.
See how pricing worksFree discovery call
One 45-minute call to map what you need. You leave with a clear scope, even if you don't go ahead.
Fixed quote
A fixed price and a written scope before any work starts. No hourly meter.
Build in the open
Short cycles with working progress every week. You watch it take shape, never a black box.
Launch and care
We launch, hand over and keep it running. Optional monthly maintenance, cancel any time.
AI questions, answered
FAQs
What AI services does start23 offer?
Chat agents built on large language models (LLMs), voice agents that use speech to text and text to speech, retrieval (RAG) systems that answer from your own documents and data, agents that take actions inside your systems, and AI features inside custom software, websites and apps. All of it in Arabic and English.
Do you build AI that understands Arabic?
Yes. Our agents understand Jordanian and other Arabic dialects, Arabic typed in English letters, and English, and they reply in the customer's language.
What is RAG, and do I need it?
RAG stands for retrieval-augmented generation. Before the AI answers, it looks up the relevant parts of your own documents or database and answers from them. You need it whenever the answer must come from your information, such as prices, policies, manuals or records.
Which AI models do you use?
We build on large language models such as OpenAI's and Anthropic's Claude. We choose per project, by how well the model handles Arabic, how fast it responds and what it costs to run.
Will the AI make things up?
It is built to answer only from your information. When it does not know, it says so and hands the conversation to your team instead of guessing.
How much does an AI project cost in Jordan?
Every AI project gets a fixed quote after a free 45-minute discovery call. The price depends on the channels, the data the AI needs and the systems it connects to. You see the full price and a written scope before any work starts.
How long does an AI project take?
We plan about three weeks for a focused AI agent: one week to map the conversations and the data, then two weeks to build and test. Larger systems take longer, and your quote states the timeline.
Your turn. What are we building?
Tell us what slows your business down. After one free call, you'll know what's worth building and what it costs.
We reply within one working day, Sunday to Thursday.